In the run-up to the 14th edition, from 10th to 13th October at Crocus Expo-2, the Salone del Mobile.Milano is returning to Moscow with renewed enthusiasm, consolidating the drive towards internationalisation that began many years ago and underscoring its aim to achieve primacy in an important market. Its focus on taking the experience and capacity for innovation from Milan and its Salone to capital cities like Moscow, which has shown its appreciation for the creativity and manufacturing value encapsulated by the event over the last few years, is borne out by a new name: from this year onwards the event will be known as the Salone del Mobile.Milano Moscow.
Equally, the Russian event will be held under the same publicity banner as Milan – Good Design! - thus maintaining a relationship and ongoing dialogue with its own public. This is intended to communicate the Salone brand with a conceptual continuum that valorises the fair’s iconic status.
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