The 14th edition of the Salone del Mobile.Milano Moscow proved yet again to be the leading furnishing and quality furnishing accessories trade fair on Russian territory, exceeding all expectations in terms of drawing in and meeting the needs of all representatives of a sector eager to dialogue and open to interface.
Target predictions were confirmed, with 19,542 professional attendees (+9.1% compared with 2017), while press and communication operator numbers were up 32.3%.
170 foreign sectoral professionals, selected and invited by the Italian Trade Agency ICE, took part in 4,400 B2B meetings during the trade fair, underscoring the fact that the event constitutes a fundamental opportunity for familiarisation with the products and the exhibiting companies.
The fascinating and packed Master Classes provided opportunities for reflection and discussion around design-related issues with three leading figures on the Italian architectural and design scene, who shared their personal thoughts on “imaginary living.” Ferruccio Laviani, Fabio Novembre and Mario Bellini discussed their individual creative approaches and global design experiences, reiterating the value of Made in Italy and steering the audience in the direction of new ideas. Lastly, the Work Talk audience was wowed by renowned Russian interior designer Katerina Lashmanova’s lively and innovative approach.
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